Since our founding, we have upheld the principle of “Customer First,” striving to deliver inspiring value to as many people as possible through the power of sports.

Rather than simply selling products, we aspire to be a company that values connections with our customers’ lifestyles and local communities—maximizing the power of sports to build a better future together.

In recent years, the role of sports has become increasingly diverse, driven by growing health consciousness and the integration of exercise into daily life.
In response, our Group has advanced community-based store development by revitalizing specialty formats and transforming business models.
By strengthening coordination across product development, supply, and sales functions, we have worked to provide products and services tailored to each customer’s unique needs.

We are also accelerating the integration of e-commerce and physical stores to enhance our omnichannel strategy. By creating a more convenient and comfortable shopping experience, we are helping expand opportunities for people to incorporate sports into their daily routines.

Our mission is to enrich people’s lives through sports.
To realize this mission, we serve as Sports Navigators®, continuously conveying the excitement, value, and inspiration that sports bring across every customer touchpoint.

In FY2025, amid ongoing external uncertainty, we will focus on three strategic priorities to establish a sustainable earnings base:

Strategic focus on core businesses

Optimization of management resources through the reorganization of functional subsidiaries

Strengthening governance and investing in human capital

As a company committed to delivering inspiration and trust through sports, we will continue to take on new challenges in pursuit of a more fulfilling future for all our stakeholders.
We remain steadfast in our efforts to walk alongside you, and we sincerely appreciate your continued support and encouragement.